It is important for merchants whose brand name (public name) is different from their actual business name to be able to display the brand name that their customers can easily recognize on their checkout page.
For example, while our actual business name is Vogue Web Solution, most of our customers know us by our brand name, VoguePay. So imagine how they will feel when they are asked to make payment to Vogue Web Solution instead of VoguePay. Some of them will even close the page as they might assume it is a scam or different business identity.
That’s why we created Business Descriptor.
Your business descriptor is the business name displayed on your payment checkout page. It is also included in the transaction email your customers get when they buy from you.
How to customize your business descriptor on VoguePay.
It’s easy to customize your descriptor on VoguePay. This can be done during the verification process.
Simply choose the name you are comfortable with that your customers can relate with. To complete the process, go ahead to verify your account on VoguePay.
If your account is verified already and you want to change the descriptor, you can send a request to firstname.lastname@example.org