3 Steps To Change Your Career Smoothly

3 Steps To Change Your Career Smoothly

Why is career change necessary? As things pan out, in life, some of us get tired of a particular job, company or industry. They are dis-satisfied by poor treatment, stagnancy in career path, terrible bosses, and are determined to move on. However, some want to move on to start their […]

The components of Product-Market Fit pyramid are Target Customer, Under-served Need, Product-Market Fit, Value Proposition, Features, and UX Design. @voguepay

How to Make Your Market Want Your Product

Why do startups fail? Among the top 20 reasons identified in the post-Morten analysis of the cause of death of 101 startups, product market fit was responsible for failure of 42% of them. This goes to show how deadly it can be when you sell what your target don’t consider […]

The components of Product-Market Fit pyramid are Target Customer, Under-served Need, Product-Market Fit, Value Proposition, Features, and UX Design. @voguepay

The Top Reasons Nigerian Startups Fail

Why do startups fail? One of the biggest things in the country right now, especially in Fintech space, is advent of startups. On daily basis, more ambitious Nigerians are riding on advancement in technology to provide new ways of doing things or improved methods of solving various problems. As in, […]

Qualities of successful enterprebeurs

Top Qualities of Entrepreneurs Who Build Successful Businesses

They are less than 10% of the entire population. But they create 90% of what we have from common table water to spaceships and the most complicated technologies you can think of. Some qualities differentiate successful entrepreneurs from others though. The category of these courageous individuals create most of the […]

5 Sources of Funds for Nigerian Startups

5 Sources of Funds for Nigerian Startups

There are so many songs, so many proverbs about money. Everybody knows that ‘owo ni koko’ (meaning: money is key to everything). Yes, salvation is free, but ‘owo ni keke iyin rere’ (meaning: the gospel is free but it requires money to spread around). This goes to show how important […]

Free Social Media Listening Tools to Grow Your Business

What is social media listening? It is a process through which persons or businesses monitor conversations on digital media platforms in order to identify and assess what their audience and competitors are talking about them or the industry. It is called ‘listening’ but it is more of tracking. It is […]

How Startups Can Survive Deadly Sting of Cash on Deliivery

How Startups Can Survive Deadly Sting of Cash on Deliivery

Cash on Delivery as a payment option, is it a blessing or a curse? On the surface, Cash on Delivery is a payment option. From another angle, it is an incentive. Startups use it as a form of assurance mechanism that buyers get utmost value for their money. That is, […]

Growth Hacking Tools to Create Viral Content

Growth Hacking Tools to Create Viral Content

Hello peepz! Trust you are all doing fine. The content chef is serving you some super-duper meal today. It’s gonna be really peppery and finger-licking, trust me. I won’t promise to fix your power supply in 6months and then come back after one year and tell you “all power belongs […]

Equipment Leasing Helps Startups Cut Overhead Cost

A lease is in essence an extended rental agreement under which the owner of the equipment allows the user (Example: Startups) to operate or otherwise make use of the equipment in exchange for periodic lease payments. In leasing terminology, the owner is the lessor, the user is the lessee. Equipment […]

Turning Your Idea to Business Starts Here

Turning Your Idea to Business Starts Here

After you have taken the courage to put your brainchild to work, you will definitely need some bucks to put your idea on the table. Every entrepreneur, whether successful or mediocre, has this nightmare. Our dreams become ghosts that keep us from sleeping. This burning desire to make something outta […]