Why should I Optimize My Website for Mobile?
It is no longer news that mobile has taken over almost every market in the online community to date. For some businesses, 70% of their leads come through mobile devices. While some have as much as 83% of their audience engaging with their business via mobile.
You sure need to give prominence to mobile optimization in your efforts to sell your market in this era. The big question has always been do I need two websites for my business to be easily accessible via mobile devices?
Let’s get started
What Nigerian economy is saying right about now does not favor a small business having to develop and run two separate websites for desktop users and mobile users. Yet, you need a website that will work seamlessly on PC and mobile devices (smartphones, iPad and tabs). So, which fellow Nigerians?
Don’t get it twisted, neither is better. A responsive website is as good as a mobile website. What makes the difference are your business objectives for the website and your target audience. User experience is paramount. You don’t want a website that frustrates mobile users.
That is a certified way to ruin conversions. You only have a choice to make and you must be well-informed to make the best decision for your business in this regard.
There are so many reasons for having a mobile-friendly website (be it responsive or outright mobile), that is a topic for another day. But let’s check out what a mobile website is and what a responsive website is. Then, we move on to look at criteria you should consider in order to make a better choice out of the two.
What is a Responsive Website?
It is a conventional website, as an everyday website, with features that enable it to adjust to various screen sizes of your audience’s devices.
If you want to know what is responsible for that real-time adjustment, consult an honest web designer.
What is a Mobile Website?
A mobile website is designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets.
It takes into consideration mobile web browsers, screen size, uploading speed of mobile devices, network speed, and the volume of data/file on your website against the capacity of mobile devices.
While Mobile website is a top-level website with a mobile version inside a folder. It is also known as “Adaptive Web Design“.
Search Engine Optimization
A responsive website is good for mobile ranking. It passes the Google Mobile-Friendly Test. The top-level homepage will be mobile for better SEO. While Good for mobile ranking. Passes the Google Mobile-Friendly Test. Mobile website includes extra pages and content which can be beneficial for SEO if you have unique or different page copy on the mobile site.
Ease of Use
A responsive website is more restricting and difficult to work with. The design and load speed are more easily compromised by adding 3rd party applications and widgets, too many Google Fonts or images that are too large and/or do not include responsive widths. While the major drawback with a separate mobile website is that you’ll need to maintain two websites. This can make for extra work when updating.
It is more difficult to integrate elements and apps specifically for mobile, or specifically for desktop into a responsive design.
This limits what a responsive website can offer.
However, a mobile website is specifically designed for smartphones and will display better and load more quickly.
If you plan no major design or layout changes in the nearest future, a responsive website would be compliant for many years. While, as you update mobile website over many months and years, typically the site will include many more pages and more design elements on both the full site and sub-site.
Would you rather limit the future growth of your business to save cost since responsive website helps you cut cost?
The volume of data/file
A responsive website is good when you do not need to include a lot of page text, many products, or require large tables of information. But, the mobile website is fine when you want to target desktop computers and mobile devices separately.
Responsive Website isn’t better than Mobile Website
To cut the long story very short, the responsive website works fine for a small business which needs to upload a few web pages. While the mobile website does great for a sophisticated business, like e-commerce, that wants to target specific devices to achieve better user experience and better SEO performance.
And so, the choice remains yours entirely. Choose which website you want, responsive website or mobile website?