How Buying and Selling Online Has Emerged

(Last Updated On: April 5, 2019)

‘In 1996, the first known and documented version of a PPC was included in a web directory called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers.’ – Wikipedia.

Innovation creates a new relationship between two existing un-related endeavors. Internet came through with connecting nooks and crannies of the whole wide world with the help of protocols, Reuters and the World Wide Web. Digital marketing did not really take shape until technology finally married marketing to give birth to marketing technology. Back then in the 1980s, computers were just gathering potentials to warehouse high volume of customer information. The need to move away from marketing products by pushing ads in the audience’ faces and cold calling to relationship-driven experience increased.

In 1986, when the first database marketing software was introduced to marketing technology, it could not do much processing but could well store huge volume of contact information of customers. Automation spurred the growth of ‘digital marketing’ as telephone and field sales channel automation, contact strategy optimization, campaign management, marketing resource management, and marketing analytics were included in database marketing software released. This made it easy for marketers to track their customers. The immense contribution of Customer Relationship Management (CRM) systems through the client/server architecture to the development of digital marketing cannot be overlooked.

The number of internet users increased to 16 million in 1995. Then, CRM was called Sales Force Automation (SFA) which had features for tracking interactions and controlling inventory.  In 1999, the crowded CRM landscape consolidated significantly thanks to a number of high-value acquisitions. Emerging e-CRM vendors, which allowed marketers to support vast amounts of customer data online, maximized the competition in the landscape. Despite this advancement, e-CRM was more of a customer data storage than a support system to interpret such data for decision-making.

emerge2Alas,, sneaked in, changed the game! It started what is today called Cloud Computing. It provided business applications via a website. But, the dotcom era broke in 2000. Most of the CRM companies were badly affected. Some liquidated while some were acquired. Midway into the 2000s, power gravitated towards consumers as they got more resources to research products and sellers on their PCs and mobile devices. Database marketing got born again. What we know and refer to today as digital marketing came alive.

For the first time, marketers built a technology that allowed them to launch multi-channel campaigns, narrow down target audience to segments, and deliver highly personalized content. Between 2002 and 2006, LinkedIn, Facebook, Gmail, Youtube and Twitter hit the marketing technology scene. Different people were specialized in analytics, some in email and paid search, and organic search and social media. Then the challenge was to break down the wall between all of these digital specializations and to integrate with offline efforts

With the availability of product review sites, dynamic social media interactions, online marketing research tools, buyers became not only tech-savvy but also tech-dependent. 67% of online buyers checked their phone without a notification -according to a report in 2014. Within three years, the number of marketing technology companies rose from 100 to 1,876. As the number of marketing technologies increases, integration becomes a serious issue for marketers.

Much as marketers need to use different platforms to execute their projects, how to simplify their entire digital arsenal and integrate the diverse digital tools come into the front burner. With this advancement in buying and selling online comes the need for a flexible secure payment platform. Online payment serves as fuel for e-commerce. Marketing technologies make it easier to make buying decisions. Marketers and business owners avail themselves of digital tools to create more awareness, engagement, and conversion. Online payment platforms provide channels through which the buying and the selling parties exchange funds for value.

emerge1On a daily basis, marketers research news tools, plan campaigns and map out strategies to get more strangers to become buyers or take certain actions that will turn out profitable to them or their clients. In order for successful conversions, everyone who is online to sell should ensure a seamless payment experience for buyers.  Choosing the most appropriate payment platform for one’s business is a decision very crucial to revenue. The easier it is for customers to make payment, the easier it is to encourage them to buy. Recently, Voguepay was recognized as Africa’s emerging payment platform by Africa Information Technology & Telecoms.

This is not the first time such an award of excellence would come to Voguepay despite it was only launched in 2012. In 2014, VoguePay won the “Best Internet Payment Platform” by Voguepay was the first Nigerian payment solution to gain such recognition. These feats among others did not come to Voguepay by accident, the platform is committed to some fundamental, topnotch payment processing tenets which have made the platform not only secure but also user-friendly.

Some of the features that differentiate VoguePy from other payment processors in Nigeria include:

Security and Trust

Your payment platform must be secure and be the type that builds confidence in your customers as they transact with you online. It could deploy a third-party authentication like VeriSign or GeoTrust to validate the security level. This will guarantee the security of the information that is transferred so that users’ financial details are not compromised.

Efficient Customer Service

emerge4No matter how effective the security of a payment platform is, things go wrong when they are least expected. It may not be you, it may be your customers who are having a hard time getting their payment processed successfully. No payment or tech-driven platform can boast of 100% performance at all times. But the system recovery provisions put in place to remedy the awkward situation on time differentiate some payment from others.

VoguePay is one-of-a-kind payment platform whose customer service is accessible via multiple channels like Facebook, Twitter, emails, phone calls, skype or support ticket platform.

Cheap and easy integration

Until VoguePay hit the payment processing scene in Nigeria, startups and small business owners were paying through their humble noses to have their processing account setup and their websites integrated into the existing payment processing platforms.

Multiple Payment Channels

If you can set up a payment processing account for FOC (free of charge) in Nigeria of today, get your account verified and ready for transactions for as low as N1,500.

Limiting yourself to one or two channels to receive payment from your customers is bad for your business. With the level of tight competition in every industry today, once your terms of payment are not conducive for your customers, they swiftly look for who is ready to accept their preferred form of payment. You don’t want to be punished for trying to buy from someone, do you?

To merchants, VoguePay is more than a mere payment processor, it is a payment aggregator. Mastercard, VISA, Verve, eTranzact are all integrated into a VoguePay account. The implication of this is that our merchants with verified accounts can receive a payment made by their clients using these diverse payment platforms.

Above all, no matter what technology was used to develop your e-commerce website or online store, VoguePay has unique integration tools for WordPress, Joomla, Drupal, Woo Commerce, VirtueMart,  OpenCart, Prestashop, Opencart, Hikashop, and so on. Learn more


  1. Hey Olanrewaju

    Indeed a nice post!!

    With several lucrative trade and commerce opportunities using Internet as their common platform, ecommerce software solutions have achieved significant importance in multiple business practices.

    Every business trying to affirm its roots in the global market requires a variously optimized and an attractive web site, which is qualified enough to offer outstanding navigational attributes and a user-friendly interface, which are the perfect package of a competent ecommerce web site design.

    Thanks for sharing 🙂

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